FAQs are a must-have for any SaaS

Even after browsing through the homepage, your users will still have questions about your product - and that's where the known frequently asked questions comes in.

Maybe you didn't notice it before, but they are a great tool to boost your conversion rates. An FAQ can be a valuable resource for users who are looking for quick answers to common questions as they navigate a landing page. In fact, they can even help you rank higher on Google through rich snippets.

The problem is that many SaaS founders often drop a few FAQs on their page and call it a day. They don't consider the context of the information the user is looking for.

You need to make sure your FAQs are actually helping out your users in clearing objections so that they can sign up or even subscribe to your service.

So today, we're rounding up the common questions you should be answering at each point of your user journey.

Homepage

These will be the most general questions. Answer questions such as:

• Why is {PRODUCT} different from competitors?

• How does {CORE FEATURE} of {PRODUCT} work?

• How has {PRODUCT} helped other people or businesses in the past?

In the case of Notice, this would be:

• Why is Notice different from other headless CMS?Notice throws away the rigid content structures and adds a block-first approach that matches the search behaviors of modern consumers. And it's super easy to use: drop some code on your page and use our no-code editor to publish new changes to your content across all platforms.
• How do translations work with Notice?First, you will automatically translate all your content inside the editor - you can do it in many languages as you want and choose between a list of over 100. Once your content is ready and deployed, it will be shown with a button where the user can choose which language they prefer to read your blog, FAQ, documentation, and other pieces of content.

• How has Notice helped other businesses in the past?Notice has helped companies like Frog Paradise tap into new markets through translations and Spoke manage their documentation without complex installation systems.

Pricing Page

Yes - you should have an FAQ here too! The pricing page is one of the first places your users visit when accessing your website. So make sure you’re answering the following questions:

• Is there a free trial?

• Do you offer free plans?

• What’s your refund policy?

• Do you have custom plans?

• Do you have discounts for startups, education, or non-profit organizations?

Feature Page

Questions here should target the feature you’re describing on the page. Let’s say we’re explaining how does work our translation feature. We could answer questions such as:

• How many languages are available?

• How do I translate content?

• Will translation slow down my website?

All FAQs Page

You should also include an All FAQs Page where users can find all questions grouped and organized into categories. Don't forget to include a search bar - users will have an even smoother experience.